Category: Strategy

Need for Accurate Gender Representation in Advertising: Study
03 May

Need for Accurate Gender Representation in Advertising: Study

Advancing gender equality in advertising is a business imperative for any brand that wants to

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Digital Transformation: Coca-Cola Aligns Technology Strategy with Microsoft
24 Apr

Digital Transformation: Coca-Cola Aligns Technology Strategy with Microsoft

The Coca-Cola Company has deepened its collaboration with Microsoft Corp for a five-year strategic partnership

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Think Different, Brand Better : Neurodiversity’s Impact on Creativity
23 Apr

Think Different, Brand Better : Neurodiversity’s Impact on Creativity

In an ever-evolving digital landscape, the importance of creativity in branding cannot be overstated. Brands

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Now Going $1,000: What’s with Trader Joe’s Mini Canvas Tote Bags!
15 Apr

Now Going $1,000: What’s with Trader Joe’s Mini Canvas Tote Bags!

The demand for Trader Joe’s new mini tote bag, which was introduced in early February

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Creative Kleptomania: The New Wave of Brand Inspiration
15 Apr

Creative Kleptomania: The New Wave of Brand Inspiration

In the dynamic world of branding, creativity reigns supreme. Businesses strive to stand out from

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Are Anamorphic Billboards the Next Biggest Thing for OOH Advertising?
08 Apr

Are Anamorphic Billboards the Next Biggest Thing for OOH Advertising?

Anamorphic billboards, the game-changer in out-of-home and 3D advertising, have become the talk of the

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